Job Description
The Paid Media Manager will be responsible for planning executing and optimizing B2B paid media campaigns across digital platforms such as Google Ads Microsoft Ads LinkedIn and other advertising networks. This role requires a strong background in digital advertising a datadriven mindset and the ability to manage campaigns that align with broader marketing goals. The Paid Media Manager will collaborate with external agencies and crossfunctional teams to maximize ROI and enhance overall campaign performance.
Location
- Remote in the United States
Responsibilities:
- Campaign Strategy & Execution:
- Develop and execute datadriven paid media strategies across Google Ads Bing/Microsoft Ads LinkedIn Ads and other digital advertising platforms.
- Create manage and optimize paid campaigns to meet company goals including brand awareness lead generation conversions and sales.
- Conduct market and audience research to identify opportunities for effective targeting and ad performance.
- Manage external agencies to deliver and optimize in alignment with company objectives.
- Budget Management & Optimization:
- Manage and optimize campaign budgets to ensure efficient use of resources and maximize return on investment (ROI).
- Monitor spending adjust bids and allocate budgets across campaigns to ensure optimal performance.
- Regularly analyze ad spend against KPIs and forecast future budgets based on campaign performance.
- Ad Copy Creative and A/B Testing:
- Collaborate with creative teams to develop compelling ad copy visuals and CTAs that align with campaign goals.
- Implement A/B testing to continuously improve ad creatives targeting strategies and landing page performance.
- Monitor performance of different creative formats and recommend improvements for greater impact.
- Work with the Web Manager to optimize landing page performance and enhance conversion rates through datadriven insights.
- Analytics & Reporting:
- Use analytics platforms (Google Analytics HubSpot etc.) to track measure and report on the performance of paid media campaigns.
- Work with marketing operations to provide regular datadriven reports to key stakeholders with insights recommendations and results.
- Analyze key metrics such as clickthrough rates (CTR) conversion rates cost per acquisition (CPA) and return on ad spend (ROAS) to optimize campaigns.
- Performance Monitoring & Optimization:
- Continuously monitor campaigns and adjust bidding strategies targeting and creative elements to improve performance.
- Stay up to date with industry trends and platform updates to keep campaigns ahead of the curve.
- Leverage data analysis to troubleshoot and resolve campaign issues or inefficiencies promptly.
- Collaboration & Crossfunctional Communication:
- Work closely with the content design and analytics teams to ensure alignment between paid media campaigns and broader marketing strategies.
- Collaborate with sales and product marketing teams to ensure alignment on conversion goals and customer acquisition strategies.
- Provide strategic guidance and recommendations to senior leadership regarding paid media initiatives.
Qualifications :
- 3 years of experience managing paid media campaigns with a focus on Google Ads LinkedIn Ads and other digital platforms.
- Proven experience in B2B search engine marketing (SEM) and programmatic advertising.
- Strong understanding of analytics platforms (Google Analytics HubSpot etc.) and reporting tools.
- Experience in optimizing campaigns for various objectives (brand awareness lead generation conversions etc.).
- Strong knowledge of paid media platforms targeting strategies and ad formats (search ads display ads video ads etc.).
- Proficiency in data analysis performance tracking and reporting tools (Google Analytics Google Ads Semrush etc.).
- Ability to optimize paid media campaigns to meet specific KPIs and ROI goals.
- Excellent communication skills and the ability to present complex data in a clear actionable manner.
- Strong project management skills with the ability to manage multiple campaigns and priorities.
- Familiarity with tools like Semrush SpyFu or other competitive analysis platforms.
Remote Work :
Yes
Employment Type :
Fulltime
Job Tags
Full time,